"4 out of 5 internet users ‘shop’ online, translating into a 50 million strong online consumer base. 17 million of these ‘online shoppers’ (or 29 per cent of all internet users), also ‘buy’ online recording a growth of 70 per cent from 10 million last year. Online buyers of ‘non-travel’ products stand at 13.5 million outnumbering 8.6 million travel buyers," the study quoted.
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