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  • 56 % of Mobile ad impressions are contributed by Android OS

Android OS, with its dozens of manufacturer partners, saw more total ad impressions than any other mobile OS in the third quarter of 2011. Android accounted for 56 percent of all impressions, according to Millennial Media’s Q3 Mobile Mix 2011 report out Tuesday. Apple’s iOS accounted for 28 percent of ads across all connected devices. But don’t count Apple out: From a single manufacturer perspective, its devices have the largest share of mobile ads.

 

Apple may have lost its crown as the most widely distributed mobile OS to Android, but it’s a the leading platform for developers and apparently advertisers, too. Though the iPhone has been largely responsible for that, the iPad has also seen skyrocketing growth for mobile ads in the last year.

Read more on: http://gigaom.com/apple/android-leads-in-mobile-ads-ipad-ads-jump-456-percent/